I was briefed to create an activation that aligned with the minimalist digital pre-launch campaign. Creating a seamless transition between digital and physical activation. The result was a series of interactive spaces that allowed the participants to interact and manipulate the environment. This interactivity increased engagement creating more shareable moments for organic social media amplification.
It created a memorable, personal and shared experience within the space and between participants.
It gave people ample opportunities to photograph themselves, and their fellow participants, in the branded environment.
Creating an interactive physical experience for visitors gave them ample opportunities to share this novel experience on their socials. Organically amplify the campaign digitally, giving this Shanghai based campaign a national reach throughout China.