Designing the right path
KPMG is a global network of professional firms providing Audit, Tax, Insolvency and Advisory services. While restructuring its business, KPMG needed to rebrand its debt insolvency businesses. Enter Interpath.
The Brief
KPMG needed to sell off its global Insolvency practice — the division that deals with companies going through corporate restructuring and personal debt solutions.I was tasked to create two completely new global brands in 90 days, for both their B2B and B2C functions.The new brands had to be reflective of the scale of the new company—with over 500 staff transitioning from KPMG to the new brand—and provide reassurance and confidence from day one.
As part of the brand launch, I created two films to help sell the brand messaging and provide more details about the company's services. I also worked on a minimalist ident for the company to use in all its film based marketing material.
Brand film
To announce the launch of Interpath, the new B2B brand, I created this hero film. The film reflected the core brand ethos with its brand purpose, creating a compelling message and an uplifting and evocative yet concise visual narrative.
Service film
The film runs through a series of miniature industrial scenes, telling the story of finding the right path via the myriad of specialist expertise found at Interpath.
Brand ident
In addition to the brand and service film, I also created a minimalist 3D brand ident to place at the end of all social media content, further bolstering the brand.
